Facebook and pharma in 2014

Ten years on, Facebook remains an important channel through which pharma can engage with patients. What has been learned in that time and how have communication strategies evolved within the boundaries of industry regulation?

In 10 short years, Facebook has amassed 1.35 billion monthly active users, allowing people to not only interact with their friends, but also with their favourite brands. Although some pharma companies established their presence early on, they were simply maintaining a one-way communicative stance, in contrast to less regulated industries, mainly because of the absence of guidelines on new digital platforms from regulatory bodies.

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Useful hypertension information common but unpopular on video-sharing websites

NEW YORK — Video-sharing websites such as YouTube contain useful information relevant to hypertension; however, the useful videos are viewed significantly less frequently than videos that promote misleading information and those related to patients’ personal experiences with hypertension, according to a report presented at the American Society of Hypertension Annual Scientific Meeting.

“Our findings highlight the role clinicians could play in the prescription of accurate medical information to prevent such misinformation among patients with hypertension”, Nilay Kumar, MD, from the department of medicine at Cambridge Health Alliance and Harvard Medical School, told Cardiology Today. Continue reading…


The MM&M Awards 2014 finalists list is out!

Videum Health Inc. shortlisted in the Category: Best Health & Wellness Digital Initiative for Consumers.

We are really proud of this great placement!

The MM&M Awards program recognizes exceptional creativity and marketing effectiveness in healthcare communications. Hundreds of entries in 31 categories were judged by a panel of 100 independent industry judges, which makes being a finalist that much more fulfilling. Gold and silver winners will be announced at the awards Ceremony in New York on October 2nd, 2014.

Stay tuned and follow & like us to be up-to-date!


Survey: 80 percent of smartphone users want to interact with doctors on mobile devices

Eighty percent of smartphone users are interested in using their smartphones to interact with health care providers, according to a FICO survey of 2,239 adult smartphone users from the UK, Australia, Brazil, China, France, Germany, India, Italy, Japan, Korea, Mexico, Russia, Turkey, and the United States.

The survey analyzed how consumers prefer to interact with health care providers on mobile devices, online and in-person. Continue reading…


Paul Dinsmore, Videum President & COO, on Doctors 2.0 & You 2014

Doctors 2.0 on June 5 & 6, 2014 was full of informative sessions, exciting updates in Digital Health and exceptional people in attendance. Held at the classic administration building of Cité internationale universitaire de Paris, the attendees were outgoing for networking and engaged to share there fascinating stories.

We want to thank Denise Silber and the Basil Strategies team for their continued support of Videum including a Day 2 demonstration of some of the great video content and multi-language capabilities of Continue reading…